Your brand represents who you are and what you do.
Brand marketing communicates our identity and values to our audience, elevating our efforts from simply selling stuff to connecting on an emotional level with our audienceandengaging meaningfully with our community.
My passion is brand storytelling; creating the narrative that will carry audiences through an experience, whether online, in person, or on the page. As a marketing and communications consultant for writers and arts organizations, I develop innovative capabilities in data visualization, video storytelling, event experiences, and customer interactions that will bring your brand to life in new and memorable ways.
Book Launch & Author Events
My book Animal Wife came just as the pandemic shut down the country.
Details coming soon!
When I joined the International Festival of Arts & Ideas in 2019, the organization had not had a marketing director in 10 years. I built the department from the ground up and in my first year executed a full rebranding of the Festival through break-through, elevated creative.
This was a unique, exciting challenge, and my efforts resulted in a dynamic brand that told the story of the Festival’s mission and expanded its audience nationally and internationally. For three years, I consistently exceeded the Festival’s attendance and sales goals, despite the limitations imposed by the COVID pandemic.
In 2020, the COVID pandemic shut down in-person programming just before the Festival was set to begin. We decided to transition to a fully virtual Festival and pulled together 150 events—4 weeks’ worth of programming—in under a month. In concert with the pivot to in-person programming, I scrapped the comprehensive marketing strategy I had developed for the in-person Festival and constructed a completely new integrated strategy in just two weeks.
My staff of 3 repurposed the website to serve as a virtual stage, executed deadline-driven research into new virtual event-hosting platforms to present 150+ events, reallocated our advertising to paid social and digital-first expenditures, and retooled every other aspect of our marketing plan to shift away from traditional strategies to wholly new and cutting-edge creative that put us at the forefront of performing arts organizations that made the leap to virtual programming. We drew 122K attendees from 30+ countries and realized an economic impact in New Haven of $45K despite the lack of ticketed events. As the Hartford Courant said, “In an arts season marked by cancellations, postponements and uncertainty, [the International Festival of Arts & Ideas has] distinguished themselves by announcing their shows will go on.”